Merely producing a product and launching it into the market will not bring you any business. People will only buy your product when they know about its presence in the market. Isn’t it? The process of marketing is concerned with this very aspect of a business. Only with the help of proper and effective marketing, the people can be made aware of the different types of products and services that are being introduced in the market from time to time. The sales and marketing department is completely concerned with implementing effective strategies to make their publicity tricks work efficiently.